Our Lumma Girls
Lumma isn’t just a brand. It’s a collective.
Our Lumma Family is our growing community of women (and men) who care about what they wear and how it makes them feel.
It’s for the ones who value softness. Who believe comfort can be powerful. Who know that elegance doesn’t need to be loud.
Here, you’re not just wearing clothes but you’re helping shape them. From early access to drops to sharing feedback on cuts, colors, and rituals, you’re part of the process. Part of something slower, more thoughtful, more real.
Whether you’ve been with us since day one or just found us today, welcome to Lumma.
How to join?
No formality. Just shared taste.
- Follow us on Instagram and join our broadcast channel for real-time updates, moodboards, and behind-the-scenes decisions.
- Sign up with your email for early access to drops and limited capsules.
More than a feed. More than a newsletter. This is where the process gets personal.
What is a Lumma Girl?
She is someone who moves with quiet confidence.
Rooted, intuitive, soft where it matters and sharp where it counts.
She’s not here to impress, she’s here to feel.
To feel good in her skin. In her rhythm. In her space. In her connections. In her life.
She values presence over performance. Chooses depth over noise.
Quality over quantity in absolutely everything.
She’s curious. Reflective. Self-assured. Perhaps chaotic, perhaps organized but always composed.
The type who makes the mundane feel sacred. Who rests without guilt, and gets ready without rushing.
She doesn’t follow trends, she sets the tone.
Unmistakable. Unbothered. Unforgettable.
